Let Your Design Shine

Lip balm brand Labello launched a packaging design competition in 2021. It was open to professional and aspiring designers and artists or those just dabbling in the arts. Winners stood a chance to win R25,000 and have winning designs appear on the brand's packaging. The creative brief called for designs that depicted youthfulness, boldness, warmth, happiness, and positivity that are colourful and reflect Africa’s rich creativity and diversity. I opted to submit two designs, one for each flavour. Strawberry Shine and Blackberry Shine. Keeping within the creative brief, I created two matching characters to highlight the glossy lips and the two fruity flavours. Overall I wanted my design to stand out and highlight my unique style.